After planning out your social media posts, you'll manually upload the content of the posts to a social media publisher.įor more on how to use the templates, check out this in-depth guide from my colleague Lindsay Kolowich. These tabs are for organizational purposes.
In the Content Repository tab, you can add the content you'll be publishing on this tab to keep track of which pieces have been promoted already and to easily recall older content that can be re-promoted.Use the Monthly Planning Calendar Tab above to get a bird's-eye view of what's coming down the content pipeline in a given month.Marketers can use this template to plan out individual social media posts easily - monthly or annually - while keeping an eye on bigger picture events, holidays, publications, and partnerships. The good news? We've already done the heavy lifting for you by creating a free, downloadable social media content calendar template using Microsoft Excel. Excel can be customized according to the priorities and metrics your team is focused on, so it's a great option for planning ahead. Marketers might already use Excel for different types of reports and data analysis in their roles, but this multifaceted tool is perfect for social media content calendar organization, too. HubSpot's Downloadable Template for Excel Content Calendar Price: Free
Social Media Content Calendar Tools to Plan Your Messaging 1. Let's dive into our list of top tools to stay organized and on top of your game. With so many social networks available to us, it's important to stay organized and have a plan for when and what you're going to share on these platforms. You could improvise all three, but it's better to have a plan for what direction you're heading - especially when developing your social media content strategy.īy now, most marketers recognize that social media plays an integral role in an effective inbound marketing strategy.
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